"Cultural Marxism" refers to modern progressive movements and identity politics. There is an ongoing and intentional academic effort to subvert Western society via a planned culture war that undermines Christian values.
Michael Minnicino's 1992 essay New Dark Age: The Frankfurt School and 'Political Correctness' has been described as a starting point for the contemporary theory in the United States. Minnicino's interest in the subject derived from his involvement in the LaRouche movement. Lyndon LaRouche had begun developing theories regarding the Frankfurt School in 1974, when he alleged that Herbert Marcuse and Angela Davis were acting as part of COINTELPRO. Other features of the conspiracy theory had developed across the 1970s and 80s in the movement's magazine, EIR, according to the researcher Andrew Woods.
Minnicino's essay argued that late twentieth-century America had become a "New Dark Age" as a result of the abandonment of Christian and Renaissance ideals. He attributed this to an alleged plot to instill cultural pessimism in America, carried out in three stages by Georg Lukács, the Frankfurt School, and elite media figures and political campaigners.
Minnicino asserted there were two aspects of the Frankfurt School plan to destroy Western culture. Firstly, a cultural critique, by Theodor Adorno and Walter Benjamin, to use art and culture to promote alienation and replace Christianity with socialism. This included the development of opinion polling and advertising techniques to brainwash the populace and control political campaigning. Secondly, the plan supposedly included attacks on the traditional family structure by Herbert Marcuse and Erich Fromm to promote women's rights, sexual liberation, and polymorphous perversity to subvert patriarchal authority. Minnicino claimed the Frankfurt School was responsible for elements of the counterculture of the 1960s and a "psychedelic revolution", distributing hallucinogenic drugs to encourage sexual perversion and promiscuity.
After the 2011 terrorist attacks in Norway by Anders Breivik, a follower of the conspiracy theory, Minnicino repudiated his own essay. Minnicino wrote, "I still like to think that some of my research was validly conducted and useful. However, I see very clearly that the whole enterprise—and especially the conclusions—was hopelessly deformed by self-censorship and the desire to in some way support Mr. LaRouche's crack-brained world-view."
Paul Weyrich and William Lind were prominent figures of cultural conservatism in the United States; Weyrich had co-founded right-wing groups including the Free Congress Foundation, which he led. Weyrich equated political correctness with Cultural Marxism in a speech to the Conservative Leadership Conference of the Civitas Institute in 1998. He argued that "we have lost the culture war" and that "a legitimate strategy for us to follow is to look at ways to separate ourselves from the institutions that have been captured by the ideology of Political Correctness, or by other enemies of our traditional culture."
For the Free Congress Foundation, Weyrich commissioned Lind, a paleoconservative activist, to write a history of Cultural Marxism, defined as "a brand of Western Marxism ... commonly known as 'multiculturalism' or, less formally, Political Correctness." In the 2000 speech The Origins of Political Correctness, Lind wrote, "If we look at it analytically, if we look at it historically, we quickly find out exactly what it is. Political correctness is cultural Marxism. It is Marxism translated from economic into cultural terms. It is an effort that goes back not to the 1960s and the Hippies and the peace movement, but back to World War I. If we compare the basic tenets of Political Correctness with classical Marxism, the parallels are very obvious."
Lind employed the conspiracy theory to argue that leftist and liberal ideologies were alien to the United States. He argued that Lukács and Antonio Gramsci had aimed to subvert Western culture because it was an obstacle to the Marxist goal of proletarian revolution. He alleged that the Frankfurt School under Max Horkheimer had hoped to destroy Western civilization and establish totalitarianism (even though some members had fled Nazi totalitarianism), using four main strategies. First, Lind said, Horkheimer's critical theory would undermine the authority of family and government while segregating society into opposing groups of victims and oppressors. Second, he said, concepts of the authoritarian personality and the F-scale measuring susceptibility to fascism, developed by Adorno, would be used to accuse Americans with right-wing views of having fascist principles. Third, he said, polymorphous perversity would undermine family structure by promoting free love and homosexuality. Fourth, he characterized Herbert Marcuse as saying that left victim-groups should be allowed to speak while groups on the right were silenced. Lind said that Marcuse considered a coalition of "Blacks, students, feminist women, and homosexuals" as a feasible vanguard of cultural revolution in the 1960s. Lind also wrote that Cultural Marxism was an example of fourth-generation warfare.
Pat Buchanan brought more attention among paleoconservatives to Weyrich and Lind's iteration of the conspiracy theory Jérôme Jamin refers to Buchanan as the "intellectual momentum" of the conspiracy theory, and to Anders Breivik as the "violent impetus". Both of them relied on Lind, who edited a multi-authored work called "Political Correctness: A Short History of an Ideology" that Jamin calls the core text that "has been unanimously cited as 'the' reference since 2004."
Lind and the Free Congress Foundation produced the video Political Correctness: The Frankfurt School in 1999. It was further distributed by the Council of Conservative Citizens, a racist group, which added its own introduction. The film includes decontextualized clips of historian Martin Jay, who was not aware of the nature of the production at the time. Jay has since become a recognized expert on the conspiracy theory. Concerning right-wing exploitation of his statements, Jay wrote, "Those beans I allegedly spilled had been on the plate for a very long time," going on to confirm that the Frankfurt school were Marxists concerned with culture, and that Marcuse promulgated the idea of repressive tolerance. However, the conspiracy theory presents an "improverished cartoon version" of these ideas.
Jay wrote that Lind's documentary was effective Cultural Marxism propaganda because it "spawned a number of condensed, textual versions, which were reproduced on a number of radical, right-wing [web] sites." Jay further writes:
Lind's documentary also featured Lazlo Pasztor, a former member of the Hungarian Arrow Cross Party who collaborated with the Nazis, and later served five years in prison.
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